The Cycle Show: What's included in your VIP ticket?

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The Cycle Show 2023 is almost here… find out more about our unmissable VIP experience. 

Thank you to everyone who attended The Cycle Show 2022. We can’t wait to see you all again this year!

That’s right, The Cycle Show VIP experience is back, bigger and better than ever.

Now the event is just around the corner, we thought we’d reveal more details of the VIP experience so you can share in our excitement.

Here’s the breakdown…

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VIP Goody Bag Worth up to £50

Picture this: it’s the end of April and you’re diving into your VIP goody bag to discover goods from leading brands in the industry worth up to £50! 

Discover the brands here.


Fast-track Entry To The Show

You arrive and speed past the queues with your fast-track entry to the show

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VIP Cloakroom

You casually stroll past the cloakroom queues and leave your belongings safely in the dedicated VIP lounge.

VIP lounge

VIP Lounge

After breaking a sweat on the Demo Tracks you take a moment to recoup in the private lounge with a variety of complimentary hot drinks whilst rubbing shoulders with your favourite Cycling Legends!

front row seats

Front Row Seats

You make your way to The Cycle Show theatre with first come first serve VIP seating and hear fascinating stories from guests, riders, and industry experts…


21 - 23 April | Alexandra Palace | LONDON

We are gearing up for our return to Alexandra Palace, 21-23 April 2023, following a triumphant 2022 show in the Capital. And as the icing on the cake, we celebrate our 20th edition of the Cycle Show by bringing you the biggest and best yet. 

Whether you’re preparing for your next trip, researching new bikes, or seeking guidance on the ultimate race nutrition, we’ve got you! Join us in 2023 to gain leading industry insights and top tips from world-renowned cycling moguls.

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Find out which of your heroes you can meet this April!


Discover the incredible brands in our retail area.