Trade and Press Day

Join us at the National Exhibition Centre for the UK’s biggest line-up of bike companies and distributors at the Cycle Show for the trade day, the brand NEW Business Conference and the BikeBiz Awards.





This is your opportunity to:

  • Meet your suppliers and enhance relationships
  • Get face-to-face with new cycle brands
  • Stay up to speed with the latest developments and tech
  • Gain valuable industry insight at the FREE seminars
  • Demo the latest e-bikes and commuter bikes on our indoor test track
  • Extend your supplier network
  • Catch-up with friends and colleagues in the industry
  • Meet your trade association – the ACT on stand TZ22

Your time is precious, so the opportunity to see new bike and product ranges for the year ahead and catch-up with your contacts in one day – when the show is open exclusively to trade visitors – is not to be missed.

NEW The Cycle Show Business Conference

This year’s Cycle Show sees the launch of the business conference. With the UK retail sector caught in economic and political headwinds, the sessions will address key issues in establishing, maintaining and expanding successful retail businesses. Subjects include:

  • Branding: Stand out in a crowded marketplace
  • Store location – choosing the right store, rents, lease conditions
  • Firing on all channels: Leveraging opportunities across your business
  • Lifestyle: Understanding cycling and leisure
  • Store design – How to maximise impact and sales
  • Amazing associates: Finding, training and retaining staff
  • Leadership: Creating the right management team for growth
  • Customer loyalty: Getting and keeping customers

This year’s speakers

For the full schedule, click on the button below.

The BikeBiz Awards at The Cycle Show

The BikeBiz Awards celebrate the UK cycle industry and the people and companies whose hard work behind the scenes keeps the cycle world’s wheels turning. “I am delighted that the BikeBiz Awards will be returning to the Cycle Show this year,” says BikeBiz editor James Groves.  ” The show continues to grow impressively every year, and pairing the Awards ceremony with the show’s exhibitor drinks reception will place our winners and nominees exactly where they should be: at the heart of the cycle industry.” The Awards will feature retail prizes to honor high achieving chain stores, local independent shops and giant online retailers, awards for the distributors and wholesalers, accolades for the brands themselves and also for those providing essential services to the industry, from training to advocacy and beyond. Trade Day Show Times Thursday 12 September: 09.00– 17.30 (Exhibitor Drinks Reception/Bike Biz Awards from 18:00) Access on 12th September is for trade only.