The Cycle Show is the UK’s premier event for the cycling industry and this year will take place from 21 – 23 April at the iconic Alexandra Palace, London.

Why not utilise the rare opportunity to network with hundreds of exhibitors and fellow dealers. Distributors at the show include ZyroFisher, VeloBrands, Silverfish, Upgrade, ISON distribution, Extra UK, iRide, Chicken Cycles and Lyon along with some great brands such as MAVIC, Enigma, ASSOS and Bianchi plus the biggest lineup of electric bike brands anywhere in the UK.

If you are a UK-based IBD you can register for your FREE pass now and attend The Cycle Show’s opening day on Friday 21 April. Your pass will allow entry on any day, but dealers attending Friday will get special access to the VIP lounge for complimentary teas and coffees.

Please note your registration may take a few days to be approved. Registrations from non-dealers will not be approved.


Sigma Sports

Branded: Sigma Sports Electric

Sigma Sports has been serving the south-west London and Surrey bike community since 1992, opening their current flagship store in Hampton Wick in 2011 as the brand expanded alongside the corresponding bike boom. Now Sigma has an e-bike only showroom

Read More »