The Promoter is Immediate Live (The trading name of River Street Events Ltd and Upper Street Events Ltd). This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. The promotion is open to all residents of the UK, including the Channel Islands, aged 18 years or older, except the Promoter’s employees or contractors and anyone connected with the promotion or their direct family members.

The closing date for entries is 23:59 on 31st August 2021.

By entering the promotion, the participants agree:

(a) to be bound by these terms and conditions;

(b) that their surname and county of residence may be released if they win a prize;

Entrants should enter via signing and submitting the ‘Tell Us More About You’ form. Entries received after the closing date of the promotion will not be considered.

The Promoter will use entrants’ personal details in accordance with the Immediate Privacy Policy ( These details are being collected and used by the Promoter, not by Instagram.

The winning entrant will receive a £100 voucher for a Cycle Show exhibitor brand of their choice, promoter will provide a list of brands to chose from on the closing date of the promotion. Winning entrants will also win a year’s subscription for either 220 Triathlon, MBUK, or Cycling Plus. 

The winner will be chosen at random by the Cycle Show team. The Promoter’s decision as to the winner is final and no correspondence relating to the promotion will be entered.

The winner will be notified within 1 week of the close of the promotion via email. If the winner cannot be contacted or fails to respond within 7 days of such notification being sent, the Promoter reserves the right to offer the prize to a runner up, or to re-offer the prize in any future promotion.

There is no cash alternative and the prize will not be transferable. Prizes must be taken as stated and cannot be deferred. The Promoter reserves the right to substitute the prize with one of the same or greater value.

The surname and county of residence of the winner will be available upon request by sending an SAE to within two months of the closing date of the promotion. The Promoter will contact the winner before releasing this information and provide the winner the opportunity to object or limit the amount of information shared.

The Promoter reserves the right to amend these terms and conditions or to cancel, alter or amend the promotion at any stage, if deemed necessary in its opinion, or if circumstances arise outside of its control.

The Promoter does not accept any responsibility for lost, delayed or fraudulent entries.

The Promoter excludes liability to the full extent permitted by law for any loss, damage or injury occurring to the participant arising from his or her entry into the promotion or occurring to the winner[s] arising from his or her acceptance of a prize.

By entering this promotion you agree to release Instagram of any liability howsoever caused in respect of this promotion.