The Cycle Show is the UK’s biggest and longest-running cycling expo (25,000 visitors annually). It’s a place where everyone is welcome, whether you are a newcomer, a weekend cyclist or an enthusiast. From road to mountain biking, electric bikes to BMX – if it’s got two wheels, it’s at the show. 

OUR NEW PARTNERSHIP

Brands

Upper Street Events is now part of Immediate Media – a fast-growing, multi-platform media company which is home to over 1,400 people across eight divisions. With established titles including Radio Times, BBC Good Food/Wildlife/Match of the day/Gardeners World, Lonely Planet and many more.

CYCLING PARTNERS

bikeradar
  • UK’s number one cycling website
  • 12,900,000 Monthly Page Impressions
  • 503,556 Social Reach
Cyling Plus
  • UK’s number one cycling magazine.
  • 15,000 Print Readership
  • 86,754 Social Reach
mbuk
  • UK’s number one off-road magazine
  • 92,400 Monthly Readership
  • 490,262 Social Reach

WHY EXHIBIT AT THE CYCLE SHOW

Cycle Show

► Meet 25,000 keen cyclists from all over the UK

► Access to a full toolkit of devices to promote your brand

► Editorial coverage opportunities in Bike Radar, Cycling Plus and MBUK

► A platform to create content and drive sales after the event

► PR opportunities

WHY EXHIBIT AT LIVE EVENTS

Live Events

► Meet customers face-to-face

► Great networking opportunity with other exhibitors

► Get your brand visible in the right market

► Showcase new products and services

► Direct customer feedback

OUR PARTNERS & SPONSORS

Partners