Exhibit at the Cycle Show

The Cycle Show is the UK’s biggest, best and longest-running bike exhibition.  Attracting over 20,000 enthusiastic cyclists each year, the show is now in its 19th edition and for 2021 will see another exciting development as it returns to London to run alongside the highly-anticipated London eBike Festival powered by Shimano Steps at Alexandra Palace. The show’s new home provides the flexibility, space and landscape needed to deliver a truly unique visitor experience worthy of our industry and the UK bike-buying public.

One of the UK’s most iconic venues, Alexandra Palace has over 11,000sqm of exhibition space which will be packed with the very best cycling brands; test tracks for all types of bikes; exciting features for both committed cyclists as well as those new to two wheels; theatre shows with cycling’s biggest stars; a family-friendly festival vibe and much more.

The 196 acres of parkland around the venue has played host to events from Red Bull’s Empire of Dirt to the Rapha Supercross.  For the Cycle Show in 2021 it will house over four miles of tarmac and off-road test tracks as well as high-octane racing with the sport’s best pro-talent.   
 
The perfect location for consumers to get hands on with their new bike, visitors will get to test bikes on steep climbs, through challenging woodland single track and lifelike commuter roads.  No matter what they require, visitors will have the opportunity to find and test exactly the right bike for them.  After the test rides, there will be the time and space for visitors to chat to brands in the demo village, while enjoying one of the most stunning panoramic views of the capital’s skyline.
 
The show is perfectly timed and located to capitalise on the boom of cycling in London, whilst maintaining its committed audience of enthusiastic cyclists.  Offering permanent parking for over 1,500 cars, along with overspill parking, accessibility via multiple public transport routes and beautiful parkland for those looking to enjoy a day out on foot or by bike, Alexandra Palace is the perfect playground for Londoners looking to enjoy a fantastic day out.

Business Opportunities

The venue will be zoned to include dedicated halls for electric bikes, triathlon as well as general cycling. It will showcase the very best the cycle market has to offer, plus opportunities for brands to sell their products direct customers. The show will provide five focussed areas:

The Cycle Show

Ribble

Showcase your latest bikes, accessories and cycling solutions to an audience of London cyclists along with thousands of dedicated enthusiasts from all over the UK. Plus dedicated zones for retail and cycling holidays

eBike Festival

mirider

Be part of the UK’s first dedicated electric bike exhibition. Attracting a unique audience who want to go further, smarter and faster and enjoy cycling more than ever before.

Triathlon Zone

1500x500

Bringing the UK’s leading triathlon magazine to life with the best triathlon products to try and buy, pro triathletes on stage,  advice from athletes, coaches and experts to help triathletes of all levels achieve their goals for the coming season.

Demo Village

CYCLESHOW HIGH RES-104

Don’t miss this unique opportunity to demo your bikes in the heart of the capital. Visitors can chat to the brands in the demo village before test riding the latest bikes on miles of track from tarmac hills to woodland trails. 

Fun-filled day out

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Highly-engaging feature content to ensure visitors enjoy a full day out, including fun-filled and informative theatres; balance bike racing; Tour of Britain activities; Bike Radar Bike of Year; MBUK Innovators; cycle safety zone; plus much more.

Why exhibit?

  • Be associated with the best cycling exhibition in the UK and the exciting new London eBike Festival powered by Shimano Steps
  • Meet an audience of over 20,000 cyclists from Greater London, home counties and beyond
  • An opportunity to interact face-to-face with the perfect demographic for your brand and products
  • Showcase your products, distinguish your brand and its USPs
  • Demonstrate your bikes first-hand on superb test terrain right in the heart of London
  • Take advantage of the huge spring uplift in outdoor activity in the UK
  • Be part of the first chance for the public to see the finalists and winners of the Bike Radar Bike of the Year
  • Retail accessories, kit, nutrition products, holidays and more

Previously at The Cycle Show

  • 40% of visitors make a buying decision based on brands they engage with at the show
  • 42% buy a bike worth over £2,000 within 12 months
  • 67% of visitors are aged 35-54
  • 80% are male and 20% female
  • 74% are ABC1
  • Average five-hour dwell time

OUR NEW PARTNERSHIP

Brands

Upper Street Events is now part of Immediate Media – a fast-growing, multi-platform media company which is home to over 1,400 people across eight divisions. With established titles including Radio Times, BBC Good Food/Wildlife/Match of the day/Gardeners World, Lonely Planet and many more.

CYCLING PARTNERS

bikeradar
Cyling Plus
mbuk
220-triathlon-logo
bikeradar
  • UK’s number one cycling website
  • 12,900,000 Monthly Page Impressions
  • 503,556 Social Reach
Cyling Plus
  • UK’s number one cycling magazine.
  • 15,000 Print Readership
  • 86,754 Social Reach
mbuk
  • UK’s number one off-road magazine
  • 92,400 Monthly Readership
  • 490,262 Social Reach

WHY EXHIBIT AT THE CYCLE SHOW

Cycle Show

► Meet over 25,000 keen cyclists from London, home counties and beyond.

► Unique opportunity to properly demo bikes in the heart of London

► Demo track data available by brand for follow up sales contact

► Editorial opportunities in Bike Radar, Cycling Plus, 220 Triathlon and MBUK

► A dedicated cycling specialist PR team on hand to help your brand

WHY EXHIBIT AT LIVE EVENTS

Live Events

► Meet customers face-to-face

► Great networking opportunity with other exhibitors

► Get your brand visible in the right market

► Showcase new products and services

► Direct customer feedback

OUR PARTNERS & SPONSORS

Partners