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Meet The Brands
Main Stage
Bikeradar Advice Stage
Road Test Track
MTB Test Track
eBike Test Track
The Cycle Show Arena
The MBUK Innovators
Meet The Brands

Check out hundreds of the biggest and most innovative brands in the cycling industry….

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Main Stage

Head to the Main Stage for expert riding advice, tips and inspiration. Featuring interviews…

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Bikeradar Advice Stage

The BikeRadar Advice Stage is the one place to learn essential maintenance to get…

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Road Test Track

The Road Test track is perfect for any aspiring or enthusiastic road cyclist. It…

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MTB Test Track

Put the very best mountain bikes through their paces. The 1.7km outdoor track winds…

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eBike Test Track

Whether you are a short distance, long-distance or multi-mode commuter, this area of the…

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The Cycle Show Arena

Be amazed by some of the biggest names in the mountain bike freestyle world…

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The MBUK Innovators

The MBUK Innovators stage is curated by the team at Britain’s longest-running mountain bike…

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CYCLE SHOW HALL OF FAME

The Cycle Show has proudly hosted some of the greatest names in cycling over the past two decades.
Our full line-up of guests for the 2021 event will be announced soon.
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Bob Haro Bob Haro
Harry Main Harry Main
Jason Kenny Jason Kenny
Joanna Rowsell Joanna Rowsell
Lord Sugar Lord Sugar
Mark Cavendish Mark Cavendish
Philip Deignan Philip Deignan
Sam Pilgrim Sam Pilgrim
Tracy Moseley Tracy Moseley
Chris Boardman Chris Boardman
Dan Atherton Dan Atherton
Dani King Dani King
Ed Clancy Ed Clancy
Gee Atherton Gee Atherton
Marcel Kittel Marcel Kittel
Martyn Ashton Martyn Ashton
Rachel Atherton Rachel Atherton
Richie Porte Richie Porte
Sarah Story Sarah Story
Ivan Basso Ivan Basso
Jens Voigt Jens Voigt
Alex Dowsett Alex Dowsett
Sean Kelly Sean Kelly
Stephen Roche Stephen Roche
Vincenzo Nibali Vincenzo Nibali
Jason Kenny Jason Kenny
Manon Carpenter Manon Carpenter
Eddy Merckx Eddy Merckx
Geraint Thomas Geraint Thomas
Mario Cipollini Mario Cipollini
Lizzie Deignan Lizzie Deignan
David Millar David Millar
Alberto Contador Alberto Contador
Bradley Wiggins Bradley Wiggins

FEATURED EXHIBITORS

SwiftCarbon
SwiftCarbon is a premium brand of carbon fibre bicycles designed and developed by racers for racers. Their philosophy is that ‘fast’ is not just about speed, it’s as much about how a rider feels when riding our bikes.
Rose
Rose don’t offer bikes off the peg, they specialise in individual and customized bikes. Meaning that you can tailor your bike to your needs.
Riese & Müller
Riese & Müller are passionate for bikes and innovations. This culminates into bikes of the highest quality, perfected down to the tiniest detail.
Ribble
The unique selling point of Ribble’s award winning bike range is that you can choose exactly how you want it to be. They are also proud to offer bicycles at a price point that will beat the competition.
Kinesis UK
Kinesis UK’s objective is to create bikes that excels in UK riding conditions. All their bikes perform at a level beyond its price point and help people have fun while riding or in use.

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THE CYCLE SHOW

Whether you’ve been cycling all your life, or you’ve just started, The Cycle Show has something for you! Find out about the latest innovations, meet your cycling heroes, get advice from the experts at BikeRadar and see your favourite brands. Get ready to be amazed by awe-inspiring tricks and flips in our brand new Arena and test out the latest bikes on our specially designed, free-to-ride test tracks. This unforgettable day out will inspire and entertain you with the UK’s biggest selection of all things cycling.