Enjoy a fresh cup of coffee from Faema Coffee
Avoid the queues with our fast track entry into the show
Get straight to the front of the queue on all test tracks at the show
48 hour early access to book the Road Bike test track
*If you book your VIP tickets before 1st September 2017
Complimentary copy of Cyclist magazine
Automatically entered into a Prize Draw to win 2 Hospitality tickets to the 2018 Tour of Britain Series
Have the opportunity to win a GoPro everyday
Complimentary Sports Massage courtesy of Cloud Spa
*Subject to availability
Get your photo taken with our animated GIF photo booth
Exclusive access the VIP Cycle Show Lounge
Grab A VIP Goody Bag worth £25 containing one pair of Cycling socks from either ALTURA or WD40 and at least 2 products from the WD40 cycling range, Mars will be providing protein products and Nestle and Inkospor with their protein goodies.
Grab a free bottle of beer from Kwaremont (33cl)
Products from the WD40 cycling range
Nestle’s Meritene Strength & Vitality Shake – Strawberry flavour
Mars Protein bar and Mars Protein Powder sachet
Sample the ACTIVE INKOSPOR® PRO 80 Protein Powder – Vanilla and Pistachio
Sample the X-TREME INKOSPOR® Whey Protein Powder – Chocolate and Vanilla
TrueStart Performance Coffee is is epic coffee for sport, health & fitness. It’s the only coffee in the world with a measured level of caffeine for a boost with no crash (95mg in every cup or bar).
The new TrueStart Coffee Hero bars are genius – coffee flapjacks! There are four epic flavours to choose from and each bar contains a cup of TrueStart Coffee for the ultimate breakfast on the go. The whole range is gluten free and vegan with no refined sugar.
Ideal to kick start your day, before & after exercise, during a long ride or as a pick-me-up – taste the full range at stand D83.
Wattbike will be in the VIP lounge showcasing the Wattbike Atom, their first fully connected smart bike. Atom replicates the resistance and sensation of riding on the road, giving the most authentic feel, allowing cyclists to fine-tune their training and goals, and gain invaluable insight into their performance. Be one of the very first to try the Atom with an exclusive one-to-one in the VIP lounge.
Inkospor will be in the VIP lounge sampling their protein range:
Active Pro 80 protein powder
X-TREME protein powder
Whey & Crispy protein bar
Low sugar bar
Giant protein bar