Ridgeback make bikes for all types of riding from eMTBs to tandems, but it’s their kids range that they’re probably best known for because most of us had one (or desperately wanted one) growing up. With the recently launched Ridgeback Kids Club, Ridgeback is encouraging more and more youngsters to not only learn to ride but to love cycling as they grow up too. Anyone signing up gets a goody bag, discounts on Animal clothing and special birthday treats. And just in time for the Cycle Show, Ridgeback are launching a brand new range of lightweight, durable and fun bikes which will available for kids to try at the NEC, so be sure to stop by the Ridgeback Kids Test Track! It’s the perfect place for young ones to try out a range of Ridgeback bikes as well as models from sister brands Saracen JNR and Wishbone. Plus you can chat to the team about getting the right size and model for your budding tow path trail blazer.

Over a century of know-how in the racing world is finally available to those who ride to race themselves. With P Zero™ Velo, cycling performance now meets the reliability, the road handling and the grip of Pirelli. Because the performance of a tyre is also yours. Discover the new standard of cycling tyre excellence, available in three different clincher tyre models; P Zero Velo, P Zero Velo TT, P Zero Velo 4S

The catch 22 with ergonomic saddles is that you don’t necessarily know you need one until you’ve tried one out, but once you felt the difference a saddle makes when it actually suits your sit bones there’s no going back. Selle SMP saddles are all hand made in Italy and are targeted at people who take their riding seriously. They’re available in four categories - Professional, Touring, Triathlon and Time Trial – with options for width, length and degree of padding so there should be one for every posterior. They’re distributed in the UK by Dillglove and not only can you view the complete range on their stand at the show (D60), every Selle SMP saddle model will be available for you to try out when you get there on their easy to use Tripods. Dillglove also offer a test service so once you think you’ve chosen the correct saddle you still have the option to test ride it on your own bike before you commit.

Pedal Nation is based close to the Peak District in Sheffield offering financially protected (ABTOT/ATOL) cycling holidays. We take a relaxed attitude to our trips, naturally the fitter you are the better but the majority are suitable for averagely fit recreational cyclists. ‘It’s all about the journey’ is not just a strapline, we never forget you are on holiday and we do all we can to make it as enjoyable as possible. So if LeJog has always been an ambition or you fancy pedalling the backwaters of Kerala or along the North Sea coast to Copenhagen get in touch, we look forward to you joining us.

Designed in the UK out of Whyte’s HQ in Hastings, the Brit-focussed skills of their design team and relatively small size of the company compared to the industry behemoths, means the brand has been able to spot and respond to emerging trends fast - and just as critically their designers have consistently integrated new technologies into their bikes well ahead of the competition. The Whyte 19 was considered to be a pioneering bike in the hardtail market, and their designers have followed that early success by being ahead of the game time after time. Whyte launched the first bike into UK shops to feature Boost and the first equipped with a 1x11 drivetrain. Whyte’s strengths in the MTB sector are well-grounded, but recently they’ve made some intriguing inroads into the city, road and CX markets and the new Glenco looks set to blaze a whole new trail for RoadPlus bikes. The results of the brand’s innovation-lead ethos are clear from the reviews their bikes have garnered from the bike press, but make sure you see for yourself at this year’s show and meet the team behind one of the UK market’s biggest success stories.

You’d be definitely be excused for thinking that Tifosi is a brand that comes with a long heritage on the road and a Milanese pedigree to go with it, but in reality it’s only been around for just over a decade and is actually a Brit brand designed very much with the kind of conditions that bike riders here face all year round. It’s owned by UK distributor Chicken CycleKit and the team there have utilised other brands in the Chicken’s portfolio like Campagnolo, Deda, Miche and Vittoria to keep the Tifosi range at the top of the spec list, but at very competitive prices. They’re also committed to supporting grass roots racing, notably with sponsorship of the Spirit Tifosi Racing Team who are one of the UK’s strongest elite amateur teams.

Yorkshire based Orange Mountain Bikes have been making MTBs since 1988 and they’ve been ridden by some of the best in the business including Greg Minaar and Steve Peat - both to downhill world champ success - and most recently by FMX legend Mike Metzger. Last time we saw Orange at the NEC was probably back at Bike 99. The Orange design team have clearly been uber busy working on new bikes for 2017 including the 29er short travel Segment and the 27.5 enduro monster Alpine6 with boost, both of which you’ll be able to see at the Cycle Show along with the full range from Halifax’s finest.