Designed in the UK out of Whyte’s HQ in Hastings, the Brit-focussed skills of their design team and relatively small size of the company compared to the industry behemoths, means the brand has been able to spot and respond to emerging trends fast - and just as critically their designers have consistently integrated new technologies into their bikes well ahead of the competition. The Whyte 19 was considered to be a pioneering bike in the hardtail market, and their designers have followed that early success by being ahead of the game time after time. Whyte launched the first bike into UK shops to feature Boost and the first equipped with a 1x11 drivetrain. Whyte’s strengths in the MTB sector are well-grounded, but recently they’ve made some intriguing inroads into the city, road and CX markets and the new Glenco looks set to blaze a whole new trail for RoadPlus bikes. The results of the brand’s innovation-lead ethos are clear from the reviews their bikes have garnered from the bike press, but make sure you see for yourself at this year’s show and meet the team behind one of the UK market’s biggest success stories.

You’d be definitely be excused for thinking that Tifosi is a brand that comes with a long heritage on the road and a Milanese pedigree to go with it, but in reality it’s only been around for just over a decade and is actually a Brit brand designed very much with the kind of conditions that bike riders here face all year round. It’s owned by UK distributor Chicken CycleKit and the team there have utilised other brands in the Chicken’s portfolio like Campagnolo, Deda, Miche and Vittoria to keep the Tifosi range at the top of the spec list, but at very competitive prices. They’re also committed to supporting grass roots racing, notably with sponsorship of the Spirit Tifosi Racing Team who are one of the UK’s strongest elite amateur teams.

Yorkshire based Orange Mountain Bikes have been making MTBs since 1988 and they’ve been ridden by some of the best in the business including Greg Minaar and Steve Peat - both to downhill world champ success - and most recently by FMX legend Mike Metzger. Last time we saw Orange at the NEC was probably back at Bike 99. The Orange design team have clearly been uber busy working on new bikes for 2017 including the 29er short travel Segment and the 27.5 enduro monster Alpine6 with boost, both of which you’ll be able to see at the Cycle Show along with the full range from Halifax’s finest.

Haibike started life in Germany in 1995 and set out to make top quality, high performance road bikes and mountain bikes, but it’s been in the electrically assisted sector where they’ve really made a name for themselves. Haibike are one of the pioneers of eMTBs and were the first company to use the Bosch system in 2010. The two brands also collaborated on the first ever eMTB race at this year’s Sea Otter Classic. All the bikes are assembled in Germany and every niche is covered - MTB hardtail, MTB full sus, 700c bikes, 24” kids bikes, DH bikes, Fat bikes and they go from £1750 to a might-need-to-sell-a-kidney £13,000.